Festival Announces Exciting New Partnership
with FOX 12
January 11, 2012
The Portland Rose Festival has announced that FOX 12 is becoming "Your Official Rose Festival Station." The Festival's major parades will be broadcast live on FOX 12 and PDX TV. The new agreement to carry the Spirit Mountain Casino Grand Floral Parade and the Portland General Electric/SOLVE Starlight Parade also brings added value to parade fans with the inclusion of a live broadcast of America's oldest and largest all children's parade: The Fred Meyer Junior Parade.
According to Jeff Curtis (Chief Executive Officer of the Portland Rose Festival Foundation), increasing local television exposure meets the strategic growth goals of the Festival. Portland's Official Festival was named the Best Festival in the World because it is always looking for opportunities to recreate, improve and advance new ideas and innovation. A bidding process for the Festival's TV rights opened up when the contract with KGW expired following the 2011 Festival. FOX 12 was selected as the official station of the Festival after a thorough review process that included KGW.
"Over the history of the Rose Festival we have worked with every station in town," says Curtis. "I cannot say how much we have appreciated the great relationship we had with KGW in creating award-winning programming for the past decade. We are very excited to open a new chapter with FOX 12 as the broadcast home of our Parades. FOX 12's commitment to showcase the Rose Festival across a wide variety of its media assets will create new promotional opportunities for our events and our major sponsors, resulting in continued growth and overall success of the Portland Rose Festival."
"We are excited to broadcast the Rose Festival events in new and unique ways," says FOX 12 Vice President/General Manager Patrick McCreery. "To us the partnership is a natural fit. The Rose Festival is Portland's marquee event and we are a local company committed to covering our community."
FOX 12 currently produces the most live, local news programming in the Portland/Vancouver area. FOX 12 and PDX TV are owned and operated by Meredith Corporation, a publishing and broadcasting company based in Des Moines, Iowa. Both television stations have a deep, rich history in the local community. FOX 12 was the first full power television station in Oregon beginning in 1952.
The 2012 Spirit Mountain Casino Grand Floral Parade takes place Saturday, June 9 following the Queen's Coronation presented by Pacific Power and the Northwest's hottest healthy lifestyle event, the Regence Grand Floral Walk. Tickets for indoor and outdoor seating at Veterans Memorial Coliseum are on sale now at this website (LEARN MORE).